Share knowledge.
Earn money.

Validate your marketing expertise and make some extra money in your free time.

BackPocket is here to help you get the most out of your marketing skills. We’ll help you prove what you’re capable of, and then enable you to earn extra money by providing advice to other marketers.

All done in your spare time.

How consulting through BackPocket works

First create your Expertise Profile and get Certified as an Advisor. From there, it’s simple, easy and flexible:

BackPocket - become advisor step one

Step One:

Receive an opportunity

We send you a message with an opportunity that meets your expertise, sharing anonymized details about their situation.

BackPocket - become advisor step two

Step Two:

Confirm
availability

You let us know that you have the required know-how, and when you can get started advising.

BackPocket - become advisor step one

Step Three:

Get selected
by a client

The BackPocket user selects you from a list of relevant advisors who are all available.

BackPocket - become advisor step one

Step Four:

Help solve
problems

We connect you with the BackPocket user via email (to start), and you start chatting through their situation with them.


 

These consulting relationships can either be quick one-time conversations where you simply share your perspective, or ongoing advisor relationships to support individuals or longer-term projects.

 

We handle all the annoying details

Finding you new clients Organizing legal agreements Getting you paid quickly

Validate your expert marketing skills

While resumes simply list your job history, we’ve built an Expertise Profile and an Advisor Certification Process to prove your skills and knowledge.

 
 

The Expertise Profile

Focused on your core marketing capabilities, highlighting key experiences you’ve had as proof points.

 

The Advisor Certification Process

Benchmarks and validates your skills, giving you a well-deserved, and standardized, stamp of approval.

 
 
 
 
 

Three certification levels for different experience levels.

Each have their own standard requirements and rates that help us ensure we match your unique abilities with the right customers to advise.

 
 
BackPocket - certified tactical advisor

Tactical

certified advisors

You’re an executional pro, who knows the advanced ins and outs of your complex disciplines like the back of your hands.

Expertise Examples

Search, demand gen & performance, email marketing, analytics, content creation, media relations

Requirements

At least 5 years of directly relevant experience with specific proof of tactical expertise in your domains.

BackPocket - certified strategic advisor

Strategic

certified advisors

You’re a big picture thinker, with deep experience in your field, that enables you to see around corners and craft complex plans.

Expertise Examples

Messaging strategy, brand strategy, go-to-market strategy, channel strategy, integrated media planning, research & insights, content strategy, KPI structure & dashboarding

Requirements

At least 10 years of directly relevant experience with specific proof of strategic decision-making expertise in your domains.

BackPocket - certified leadership advisor

Leadership

certified advisors

You’re a seasoned marketing executive, who’s built teams and crafted plans that have grown your businesses to new heights.

Expertise Examples

Long-term planning, investment decision making, pivot planning & response, large-scale product launches, team structure, team management, recruiting and recruitment systems

Requirements

At least 15 years as a marketer and 3 as a marketing executive, with specific proof of quality of strategic leadership, team leadership and team building capabilities.

 

BackPocket: more than just an easy way to earn extra cash

The Money

It’s really simple, all you have to do is spend time sharing what you’re amazing at with another marketer. You get to choose which connections you make, when you connect and how often.

The Experience

Get to challenge your brain and know-how by regularly thinking through juicy challenges in different situations that other marketers are facing. Perfect for all of us marketing nerds.

The Validation

Through our certification process and our ongoing advisor rating system, validate that you’re truly an expert in your field, shareable on your resume, LinkedIn and through your public BackPocket profile.

The Training

We want you to be the best advisor you can be, so we regularly give you free training materials to help you advise and share complex knowledge more effectively. Important skills for anyone managing people.

 
BackPocket - shape 1 BackPocket - woman in an office

Not quite sure yet?
Have some questions?

You can either check out our FAQ page, shoot us a message in the chat box or send us an email. Whatever works for you.